A few days ago the Canadian Broadcasting Corporation announced its relaunch as TMN. Today brings another announcement from the Corpse, this time directed at listeners to its Toronto flagship radio station.
A just-released audience survey has revealed that the majority of listeners to the Toronto outlet of CBC Radio One are white, middle-class, avid gardeners, and like listening to MOR (Middle of the Road) music.
Unfortunately for them, and for the CBC, the local programmes aired on the Toronto station -- particularly in the morning and afternoon "drive time" slots -- are aimed squarely at Toronto's vizmins. As Walt reported previously, CBC's Metro Morning and Here and Now have been ordered to make their programmes "sound the way Toronto looks".
That means a steady diet of rap, reggae and hip hop. (Notice I didn't say "music".) It also means that the producers will not rest until every living, breathing vizmin and LGBT spokesthingy has been given 5 or 10 minutes to preach the gospel of diversity and political correctness. No wonder that the neglected white audience tunes in for the news and weather and promptly tunes out again.
Now, Walt can reveal, the CBC has come up with an answer to the many complaints of its former listeners. Those who don't like the sound of TMN Toronto are being advised to relocate to western or eastern Ontario, where they can be served by local broadcasts originating in Windsor, London or Ottawa.
Said Managing Director Susan Marjerine, "Naturally, there will be protests from the usual 'Fed Up in Rosedale' dinosaurs, but they must be ignored in the cause of building a diversity template that reflects our multicultural Toronto audience demographic."
Asked what she meant by that, Ms Marjerine replied that she had no idea and would get back to Walt next week.
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