UPDATED: Latest example of "Get woke, go broke!"

Remember Bud Light? Apparently not. Some brilliant executives can't or won't learn a simple lesson (see headline). 

Further reading: "CEO Plotted Woke Annihilation of Cracker Barrel for Over a Year", by John Nolte, Breitbart News, 25/8/25.

UPDATE ADDED 26/8/25 @ 1750: The wokester-in-charge cracked! (Geddit?) "Cracker Barrel scraps new logo after social media backlash", Bloomberg News, 26/8/25.