Looks like a lot of you are enjoying the "Cavemen" commercial created by the Montréal advertising agency Bleublancrouge for Olex.
Walt has praised a couple of creative and entertaining commercials in the past. 11 months ago I saluted the creators of The "Nissan's excellent 'Evil Snowmen' commercial" -- agency titles "Guerrier de l'hiver"/"Winter warrior".
If we're going to keep doing this, maybe we should have some kind of a prize. What should we call it? I've got it! How about the Commie -- short for "commercial", geddit?
But we really should have more than two contenders for our inaugural award. Agent 3 recommends this commercial for a fine Canadian cheese called "Oka". I like this spot a lot.
Walt regrets not being able to give you the agency credits. Anyone with this information should send it to the usual e-mail address.
Not everyone has expressed admiration for this commercial. I've seen complaints (on YouTube and elsewhere) that it stereotypes French-Canadians, and tourists from Ontario. I disagree. The actor playing the waiter speaks with an accent which is more Parisian than pure laine Québécois. As for the "tourists", although they're not quite spherical enough, I think they're meant to be Americans!
Afterthought: Yes, yes, I know the Superbowl is coming up, and everyone's going to be looking at the idiot's lantern to see the commercials. Not the football game, but the commercials! That tells you something right there. There are even commercials on the air right now promoting the commercials! You're welcome to nominate for a Commie any of the clever commercials you'll see on the weekend, but the point of this post is to make the world aware that a lot of creative TV advertising is being done outside the USA.
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