And that word is "satisfaction", that being the name of the 2000s pseudo-music video to which this one pays homage. The hotties lipsyncing the word and twerking [Ed., is that what it's called? I'm so old...] are employees of the Belmash company, a manufacturer of power tools based in Mogilev, Belarus.
It was those lovelies who persuaded the company to allow them to wear more revealing attire to work during a recent spell of hot weather. (Air conditioning is unknown in Belarus, it seems, and thank goodness for that!) Belmash's new dress code allows employees to wear "swimsuits and beautiful lingerie" when testing equipment (drills, saws, log-splitters and suchlike) if it is hotter than 27C (80.6F) outside. Presumably this applies only to female employees. The word "sexism" doesn't translate into Belarussian. [Yes, it is a distinct language, not the same as Russian. Ed.]
Walt's comment: Let's see the Swazi girls top this!
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