The blowback from President Trump's purported renaming of Lake Ontario to "Lake America" increases by the hour. The mojo wire just spat out a report that the city council of Ottawa, the capital of Canuckistan, is searching for a new name for "Av Trump Ave" (it's a bilingual sign, see), a small street in a quiet subdivision in the city's west end.
Wikipedia says the street was "indirectly named" for the Donald. In fact the developers who turned an experimental farm into the Central Park subdivision in the 1990s named the street directly after the infamous real-estate developer for explicitly articulated marketing reasons.
All the streets in Central Park contain themed references to the tony parts of the Big Apple, but alas, there is no original "Trump Avenue" in NYC, so they just made that one up. In the `90s, the Trump name had connotations of glitz, wealth and commercial vision rather than the overweening egotism and self-destructive foolishness with which we associate it today. See our previous post.
Writing in the Notional Pest, Colby Cosh says, "Trump is now the world’s most notorious practitioner of crazed onomastic revision itself! And, as we all know, his amour-propre has the size and flammable nature of a zeppelin: he will actually feel indignant and aggrieved if he gets wind that the impulsively named Trump Avenue has suddenly been re-branded."
What would he do then? Where will this all end up? Walt is making popcorn...
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