Even if you watch an American channel routed through a Canadian cable/satellite provider, you'll still see the Canuck commercials, like this one. (Click on "Watch on YouTube" to see it.)
What strikes you about these commercials for TD Insurance? The realism? 😅 The résumé of the clever black engineer in the second one? 😅 The excellent diction of the black characters in both spots? 😅 (No ghetto talk for those guys!) Or is it that the actors portray the sort of mixed-race yuppie couple who you would never encounter in, say, Toronto, let alone TROC?
Ogilvy Canada is the Advertising Agency of Record for TD Insurance and TD Bank in Canada. They are responsible for the overall advertising campaigns, including creative concepts and execution.
As someone who referred to the late, great David Ogilvy while teaching seminars on advertising, I have to say that I'm very glad that Mr Ogilvy wasn't alive to see these horrible examples of pandering to the DEI crowd. I should be fair to Ogilvy though. Perhaps pushing the mixed-race button was a key point in the brief they received from TD... or some other people... perhaps in the public sector. 😉
If you have a comment you'd like to share with the wokesters, send it to christopher.andrews@ogilvy.com. I'm sure he'll be pleased to get some feedback, if only to show TD that someone is paying attention.
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