VIDEO: Richard Trentlage, RIP

"Richard Trentlage?", Walt hears you ask. "Who he?" Just the man who wrote one of America's most beloved jingles, that's who! The jingle he wrote appeared in a 1960s television commercial featuring cartoon children marching along and singing. The tune remained a fixture for the next half a century. Here it is.



Richard Trentlage was born in Chicago and began penning jingles as a high school student. Later, he transformed his living room into a recording studio, inviting his own children to sing on audition tapes. He died on September 21st, at age 87. Click here to read his obituary. His song lives on.