VIDEO: Wally award for commercial of the year

Time now to present the coveted Wally Award for Excellence in Advertising. This was originally intended as an annual award, but has become a sometime thing, presented only when Walt's humerus is truly tickled. That's happened maybe six times in the 12-year history of WWW. The latest winner is... may I have the envelope please... Zulu Alpha Kilo, for "Don't get milked", developed for insurance comparison website Rates.ca (styled RATESDOTCA).

   

Udderly absurd, eh? Canadian marketing website TheMessage sez half the battle in advertising is getting noticed, and "it seems a safe assumption that 'Don't get milked' will garner more than a few 'WTF did I just watch?' reactions." 

Zulu Alpha Kilo founder and CEO Zak Mroueh told The Message, "We knew we had to do something that would breakthrough and get the attention we were looking for. We landed on a very clear, but extremely memorable way of getting Canadians to think about their car insurance and realize that they might be overpaying."

Walt noticed that they managed to make the characters a black man (gainfully employed) interacting with a white woman, so they've got the wokeness nailed down too. Well done on all counts.