Canadian company won't embrace "wokeness", will stick to business

Cazart! At a time when big businesses in America and Europe are "taking a knee" to kiss BLM/gay ass, the largest publicly-traded company in Canada warned employees that their job is to sell products, not solve social problems. Tobias Lutke, CEO of e-commerce giant Shopify, laid down the law to employees demanding "woke" corporate virtue signalling, reminding them that anyone who was focused on other things when they were supposed to be working should not expect to keep their job. Believe it or not! 

Like many other corporations, Shopify is being pressed by some of its left-leaning employees to take an activist stand on causes such as "equity", "diversity", "inclusion", yada yada yada. Mr Lutke made it clear that doing so is not part of his company's strategy. 

"Shopify is also not the government," he wrote in an e-mail. "We cannot solve every societal problem here. We are part of an ecosystem, of economies, of culture, and of actual countries. We also can't take care of all your needs. We will try our best to take care of the ones that ensure you can support our mission."

That last part addressed complaints by six former employees over how the company has handled racial and social justice issues this past year. "Shopify, like any other for-profit company, is not a family," Mr Lutke wrote, noting that "family thinking" makes it more difficult to dismiss workers who perform poorly. In other words, his company bases its personnel decisions on merit, not who you are or what disadvantaged group you represent.

He added that his company may see opportunities to nudge certain social causes forward, but does so "because this directly helps our business and our merchants and not because of some moralistic overreach."

Mr Lutke's letter to employees comes after Jason Fried, CEO of  American web software company Basecamp, announced that staff will no longer be permitted to engage in "societal and political discussions." He said in a blog post that Basecamp was not a "social impact company," adding, "Every discussion remotely related to politics, advocacy, or society at large quickly spins away from pleasant."